Client
Central Cee / Sam Lisher Ltd
Role
Visual Designer, Animator, 3D Artist
Tools
Cinema 4D, TouchDesigner, After Effects, Photoshop, AI-generated textures
For Central Cee's Can't Rush Greatness European tour, I was commissioned to create bespoke visuals for several key tracks performed live across arena venues. Each scene was designed to reflect the mood and pace of the song it accompanied, using a blend of 3D animation, real-time visual effects, and stylistic world-building.
Visual Style & Concept
Each track featured a unique visual identity:
Satellite Scans & Blob Tracking (Shepherd's Bush Cityscape)
Using 3D scans and satellite imagery of Shepherd's Bush, I built a stylised London city environment layered with a TouchDesigner blob-tracking system, inspired by CCTV and cyber-surveillance aesthetics.
Windows 95–Inspired Environment
A lo-fi, branded world built with 8-bit dithering, limited colour palettes, and nostalgic UI elements, styled around a fictional Central Cee–branded Windows 95 operating system.
Rush Visuals – Fast City Montage
A fast-paced, motion-blurred cityscape using rapid transitions, camera sweeps, and glitch effects to visually convey the pressure and tempo behind the "rush" of the tour.
Graffiti Warehouse Interior
A moody, atmospheric warehouse setting textured using AI-generated graffiti walls and rendered with spotlit interiors to reflect the slower, darker tone of some of the more introspective tracks.
Outcome
The visuals toured across major European venues and formed a core part of the stage experience for one of the UK's leading rap artists. Each video reinforced the identity of the song it accompanied, offering a cinematic and brand-aligned visual narrative that evolved throughout the show.